Privacy Policy | Pro Coffee Machine

Last Updated: 01 October 2025

At Pro Coffee Machine, operated by Ultra Retail Ltd, we are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit https://procoffeemachine.com or interact with us.

By accessing or using our website and services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our site or services.

1. Who We Are

Company Name: Ultra Retail Ltd
Trading As: Pro Coffee Machine
Registered Address: International House, 10 Beaufort Court, Admirals Way, London, E14 9XL, United Kingdom
Company Number: 15226477
VAT Number: GB493185267
Email: info@procoffeemachine.com
Phone: 0208 264 0263

Data Controller:
Ultra Retail Ltd (trading as Pro Coffee Machine) is the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR).

2. Information We Collect

We collect personal information that helps us process your orders, provide customer support, and improve our services.
This includes:

Contact details: Name, email address, phone number, billing and shipping address.
Order and payment information: Order details, transaction information (processed securely by third-party payment providers).
Account information: Username, password (encrypted).
Communication data: Messages or queries sent to our support team.
Usage data: IP address, browser type, device information, and pages visited (via cookies and analytics tools).

We do not collect sensitive personal data such as ethnicity, religion, or health details.

3. How We Use Your Information

We process your information for the following purposes:

To process and deliver your orders.
To communicate with you regarding your purchase or account.
To provide customer support.
To improve our website and user experience.
To send relevant updates or promotional offers (only where you have explicitly opted in, in line with the UK Privacy and Electronic Communications Regulations (PECR)).
To comply with legal and tax obligations.

Our lawful bases for processing your data under the UK GDPR include:

Contractual necessity: To process your orders.
Legitimate interests: To improve our services and prevent fraud.
Consent: For marketing and cookies.
Legal obligation: To comply with UK and EU laws.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyse site usage.
You can manage or disable cookies in your browser settings. For more details about cookies used by our platform provider, please visit: Shopify Cookie Policy

5. How We Share Your Information

We may share your information with trusted third parties to provide our services, including:

Shopify (our e-commerce platform provider)
Payment processors (to handle secure transactions)
Shipping carriers (for delivery)
IT and marketing service providers (to maintain our systems and send updates)

We do not sell or rent your personal data. Data is only shared in compliance with applicable UK and EU privacy laws.

6. Data Retention

We retain your information only as long as necessary for order fulfilment, legal compliance, or customer service.
When data is no longer required, it is securely deleted or anonymised.

7. Your Rights (UK & EU Residents)

Under UK GDPR, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your personal data (subject to legal limits).
Withdraw consent for marketing communications.
Object to processing based on legitimate interests.
Request data portability (where applicable).

You can exercise these rights by emailing us at info@procoffeemachine.com.

8. Data Security

We use appropriate technical and organisational measures to protect your data against loss, misuse, or unauthorised access.
While we take all reasonable precautions, no online transmission is 100% secure, and we cannot guarantee absolute protection.

9. Children’s Privacy

Our website is not directed toward children under the age of 16. We do not knowingly collect personal information from minors.

10. International Transfers

Your data may be processed outside the UK (e.g., in the EU or USA) where our partners such as Shopify operate.
In such cases, we ensure that adequate data protection measures are in place, such as Standard Contractual Clauses approved by the UK and EU.

11. Updates to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on this page with a revised “Last Updated” date.

12. Contact Us

For privacy related questions or data access requests, please contact:

Ultra Retail Ltd (Trading as Pro Coffee Machine)
International House, 10 Beaufort Court, Admirals Way, London, E14 9XL, United Kingdom
0208 264 0263
info@procoffeemachine.com